Authentic Digital Marketing to Help Your Small Business Grow
Authentic Digital Marketing
Long Term Results
Digital Strategy and Implementation
Our digital strategy service exists to quantify and improve your digital performance. Based on your company goals, we select the channels and marketplaces that are most likely to benefit your online growth.
Keyword Research (Search Market Research)
We begin all digital marketing campaigns by performing thorough research into the way in which your target market searches. Combining your business data with that of competitors and third-party data providers we’re able to build a complete picture of your marketplace within search.
Technical Search Engine Optimisation (SEO)
Our technical SEO service addresses everything you need to maximise websites potential within search engines. This can cover everything from site speed to the use of structured data to make your results stand out within search engines.
For small businesses, it’s absolutely crucial to be found within location-based search results. Working on a comprehensive strategy, we combine local listings, reviews, map optimisation and carefully crafted content to ensure your business becomes recognised locally.
Paid Search Advertising (PPC)
We have extensive experience managing ongoing client campaigns, that run into the thousands, on a monthly basis. We help define strategy and ad groupings that target the full market and not just head queries in order to give you the best return on your investment. Working with AdWords and Bing ads we find gaps in the market where few competitors exist.
Finding profitable competitor backlinks or reviewing links to remove a penalty are our areas of expertise. We’re able to process large volumes of data to pinpoint the backlinks most benefiting your competitors so you can do the same. We can also review thousands of backlinks to pick out those that may appear unnatural to search engines and could be suppressing your search engine visibility.
Content is at the core of our digital marketing efforts. We conduct industry analysis and keep an eye on competitors to inform content that not only meets the audience needs but is also delivered in the most appropriate format to promote engagement.
One of the most challenging aspects of running a small business is awareness, if nobody knows about your business how can they favour your products or services. At Tilious we run highly targeted campaigns aimed at the publications and influencers most prominent in your marketplace. By engaging with the right people and publications we’re able to promote your brand and products to a highly specific audience group who are known to be interested in your offering.
Moving websites or platforms can be concerning for many small businesses, as if not done correctly there’s the potential for large swathes of traffic and thus revenue to be lost overnight. Tilious implement a methodical process that ensures no page is left unaccounted for when moving websites and any issues are spotted and remedied as quickly as possible.
Insight and Analytics
Knowing who your customers are, where they came from and what they purchased is crucial to your digital and business success. Far too many small businesses don’t take the time to break down their revenue streams beyond online and offline and are therefore not able to channel marketing funds in the most effective way possible.
Tilious are highly experienced users of Google Analytics, Google Tag Manager and visitors tracking software such as Lucky Orange and HotJar. Combining these elements we can help you to effectively track customers to your website, providing insight into which channels should be scaled up and which should be scaled down.