Identify Featured Snippets in Google Analytics

See exactly how much traffic a featured snippet brings to your website by filtering your landing pages in Google Analytics.

Google Analytics Structured Data Featured Snippets

Since early June 2020 Google rolled out a feature to highlight the text from a featured snippet on the resulting web page. This is achieved with the following URL fragment #:~:text=

Searching in Google Analytics for landing pages that contain text= will, therefore, allow you to see when a featured snippet was being shown for the page and when it went away. Of course, this won’t be much use for looking back further than June 2020.

On average, our clients see a +60% increase in traffic and +65% increase in revenue from search in the first 12 months.

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